Here are some quick tips on how to optimize your keyword lists: You can then run a search term report and use the results to refine your keyword list. This will give you the best chance of reaching your target customers right off the bat. If you're not sure which match type to use, we suggest starting with broad match.
Stop/function words: The keyword tv schedule tonight will match tv schedule for tonight.Reordering occurs only if it doesn't change the meaning of the query. Reordering: The keyword chicken teriyaki will match teriyaki chicken.Accents are not considered for close variations for English ads in the United States and Canada. Accents: The keyword +café will match the query cafe.Punctuation: The keyword real estate will match the query real-estate.Common spelling variations: The keyword community theatre will match the query community theater.Word blending and splitting: The keyword +super +market will match the query supermarket.Abbreviations and acronyms: The keyword Redmond +Washington will match the query Redmond WA.Misspellings: The keyword Hawaii +vacation will match the query Hawaii vacaton.Stemming: The keyword +swim team will match the query swimming team.Plurals: The keyword luxury +resorts will match the query luxury resort.Close variation matching takes place in the United States, United Kingdom, Australia, Canada, France, Germany, Italy, Netherlands, Spain, Sweden, and Switzerland.Įxamples of the types of close variations that are considered include: Get more info: Learn about using negative keywords to get to the right customersįor exact match and phrase match keywords, your ad may also show on queries that match minor variations of the keyword, so you can maximize relevant matches without having to add all of these variations yourself. Why use it: Phrase match can increase the relevance of the matching queries compared to broad match. The words can be present in the search query in exactly the same order or re-ordered if the intent of the search query matches that of your keyword. What it does: Phrase match triggers your ad when all of the words in your keyword, or close variants, match words in a user's search query even if other words are present in that query. So, if you use a keyword such as +landscape services, the operator will now apply to both words, like +landscape +services or “landscape services.” Operators will no longer apply to a single term within the keyword.
Keywords that you already created with broad match modifier syntax are now treated as phrase match keywords. However, broad match modifiers are no longer supported and can't be added to your ad groups.
What it does: Previously, broad match modifiers made it so that, in order to trigger your ads, specific words (or close variants) must be present in the search query.